Fashion is one of the world’s most important creative industries. It is estimated that the annual global fashion industry revenue has hit $ 1.2 trillion. In the context of the growing importance of the fashion industry, this conference seeks to explore the latest developments in intellectual property protection of fashion brands and designs with a focus on trademark law. It aims to bring together leading scholars and practitioners to share their perspectives on this rapidly developing area of legal practice. What are the hot topics in the area? How should the law change in light of changing social, economic, technological, and global conditions? How can we rethink the future of intellectual property law and the fashion market?